NEWS
be-pôles is a studio dedicated to the graphic representation of brands. With its “Graphik Design™, Identity & Culture” global approach, be-pôles creates lasting visual identities that respect the universes of its clients.
NEWS #1 Portraits de villes
Brasilia "A utopia where 50 years of progress were compressed into 5" under the direction of Oscar Niemeyer.
The photographic work of Vincent Fournier offers a timeless journey into the iconic landscapes of contemporary utopias. From the heart of a city through to its borders. He captures everything, in order to narrate its memories and visualize its future.
Discover "Brasilia", the 15th offering from the Portraits des Villes series, from the 20th of April.
NEWS #2 NoMad Hotel, New York
Be-pôles America, our satellite design studio in NY founded by be-poles France 2 years ago, was entrusted with the art direction and art program of the new Nomad Hotel in NYC. On top of the visual identity component, our Portrait des Villes collection has played an important role in decorating the 168 rooms based on the theme of travelling. The result is a very rich display of images combining a big print from an artist from the collection with engravings, contemporary drawings and vintage photos.
NEWS#3 Théâtre des Champs-Elysées
The TCE is a 100 years old!
For the past 3 years the TCE has entrusted tbe-poles with the art direction of it's graphic design and visual communication. We are particularly touched to have worked on the latest concept for this year's "centennial season" as this legendary place, opened by Gabriel Astruc in March 1913, turns 100.
Original vintage posters designed by legendary artists from the theatre's archives combined with slick black and metallic silver printing will accompany the theatre in it's visual celebration.